Psychological Design

Our philosophy of Psychological Design enables us to create work among the best in the marketing world.

Applying psychology, the science of mind and behavior, to all aspects of design, creates a product that is many times more likely to reach your consumer at a subconscious level and help lead them to your desired action item or items. Our world-class designers and developers apply this philosophy to every aspect of their work from logos to websites, marketing to merchandise, social media to fund development.  

Our approach is unique. Experience the iWear difference. 


See Psychological Design at work with some of our featured clients below.


While redesigning the new iWear site, we used our unique method of phycological design to effectively convey all the different and varied information a client or ReSeller needs to make an informed decision on working with iWear Solutions. 


The company has grown and matured so much since the merchandise days, we needed our website to properly reflect our philosophy, beliefs, and ethics as well as our products and services. 

We accomplished this with a fresh brand standard, detailed narrative, and exciting imagery, that breathes new life into the original power logo and color standards.


Ceterus was in need of a fresh, modern website.

This accounting services company offers a unique and cutting-edge bookkeeping solution for their clients. Their website had to reflect that same modernness and responsiveness. It also had to connect to some pretty intense back-end features and client record structure. 


We helped them to simplify their narrative, added appropriate design and art to match the company "vibe", and connect to robust online client features. 


The end result is a clean, concise, and attractive website that gives their clients an extra level of confidence to do their remote bookkeeping.


Visit this website > 

Critter Barn

This was a really fun project to work on! Who wouldn't love working on a website for a family friendly farm that teaches people about animals, agriculture, and the environment. This Hands-on Educational Farm deserved a website that is as amazing as a visit to their Holland, MI location. 


We used outstanding photography to highlight the animals and carefully chosen narrative to reveal the inner-workings of all the classes and events they have year round. 


With a host of new user functionality, this web/email/social project has really taken off. We are almost to the 1/2 way point in helping them raise 6 Million dollars for their move to a brand new facility. 

This is a fun place and a community value.

Check out the Critter Barn online or in Person.



View this website >


Natemadeit.com is an example of one of our personal brand websites. This portfolio site had to showcase some of Nathan Johnson's work as well as giving potential clients an easy way to get a hold of him. 

This required a short, concise site focusing on clean content and narrative that accurately shows the level of work an expert psychological designer is capable of.

Visit this website >


ADHD Diagnosis Online is a new company with a  powerful tool for assessing if you or a loved one has ADD/ADHD.  Developed by a Psychologist to give everyone the opportunity to get the help they need to make their lives better, this project needed a professional and medically accurate set of assets that instills reputable confidence to the user.


 The website needed to have an attractive layout and easy to understand narrative and actions. It also had to quickly give the user all the info they would need to click "Take Assessment".


The result is this comforting color pallet coupled with strong photography, and easy to use navigation, that drives positive conversion results.



View this website > 

Each month we donate services or products to Non-Profits as a part of our iGive program. One of the NPO's we have worked with is Ottawa Food, a county-run collaboration of agencies, businesses, and community activists devoted to alleviating hunger and hunger-related issues in Ottawa County, MI. 


We recently worked with their team to redesign their Food Awareness Resource Guide. This guide is circulated annually in both English and Spanish, to individuals so they know where they can receive various forms of assistance relating to hunger and access to healthy food.

We have greatly enjoyed working with the team at Ottawa Food. They do amazing work every day and we are proud to assist them in their mission.

Ponder is a fun, upcoming Personal Brand client. We have worked to help develop the brand, the merchandise and are now helping them develop an online presence with the eventual goal of full national marketing and event support. 


Ponder is all about living a positive, more mindful and positively purposed life. The founder Sean McConnell is a hungry young entrepreneur whose drive and energy is contagious to be around and we are enjoying working with him to develop his brand.


Ponder Social >         Ponder Store > 

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